A successful, results-driven SEO strategy takes several ingredients. From keyword research to writing sizzling content to creating buzz through blog posts and press releases, the versatile SEO team blends creativity and best practices to build solid on- and off-site strategies using the following approaches:
- Competitive Keywords
- Creative Content
- Social Media
- Link Building
- Blogging
- Press Releases
While PPC can provide instant results, SEO campaigns take time and commitment. (Don’t let anyone tell you differently.) Solid Cactus is dedicated to your long-term success, using only the most up-to-date, ethical tactics.
The Solid Cactus SEO team is comprised of creative folks: highly-specialized account managers, copywriters, and social media specialists. But whatever their area of focus, what sets the entire team apart from other agencies is the creative, personal approach to each client. Different approaches work for different clients, and we get to know you and your business in order to find the right SEO strategy for you.
- Accountability – clients receive tangible deliverables, weekly one-on-one calls and updates from a dedicated account manager, and detailed reports analyzing traffic and revenue.
- Creativity – content needs to be written with search engines and people in mind. Our SEO copywriters deliver original, compelling, and keyword-rich content geared toward your specific audience. Your customers will find the content informative and the search engines will love it, too.
- Personality – blogging and social networking sites are more interactive than other SEO strategies. Our SMO specialists are fun, energetic and vocal and can help develop and maintain your own unique voice and personality on your blog and in online communities.
- Savvy – the skilled SEO team at Solid Cactus constantly keeps in tune with ever-changing industry trends and best practices. We know what works and what doesn’t.
- Visionary – We aren’t afraid to experiment with new and unique SEO/SMO techniques. For example, we were using Twitter before the big Twitter boom.
1) Myth: SEO is dead.
Real Deal: The old method of “tricking” search engines into ranking your site higher is dead. SEO is now currently focused on creating a user-friendly website experience that is attractive to both people and search engines, creating engaging SEO copy people want to read and link to that also grabs a search engine’s attention, and personally networking with other sites in your industry to garner more quality links.
2) Myth: We’ll get you ranked on the 1st page of Google in one month!
Real Deal: Search engine rankings are ultimately in the hands of the search engines, and although a good SEO company knows the techniques to get you ranked well, a reputable company will never guarantee you rankings.
3) Myth: If I build it, they will come.
Real Deal: Not exactly. Having a great looking site is a step in the right direction, but you also need to employ ongoing SEO techniques to your site to attract the attention of search engines.
4) Myth: Sign up and get 100 links in an hour!
Real Deal: Links from quality sites relevant to your own site can help you rise in the organic, or non-paid, search engine rankings. But paying for links on irrelevant directories or sites with hundreds of links already on them can actually hurt your rankings. Invest the time into actually contacting sites or blogs in your industry and asking for a link.
5) Myth: Meta-tags don’t have any value.
Real Deal: Meta-tags aren’t the end all and be all of SEO, but they do carry some value. The meta-title, also called the “page title,” is valuable, and the meta-description is often pulled as the short listing in a search engine results page, so it’s important to optimize both. The meta-keywords field is the least valuable, but still somewhat used by Yahoo! and a few other search engines.
