PPC

It’s not just about getting traffic to your site; It’s about getting qualified traffic to your site.

“I’m just browsing” — three words no retailer wants to hear when a potential customer enters a store. When it comes to eCommerce, chances are you paid for that casual-looker. How do you weed out browsers from the serious shoppers– the ones who are ready to buy? A solid Pay-Per-Click (PPC) campaign does just that. Building a successful PPC strategy can take time, something many busy business owners don’t have. That’s where the seasoned experts at  Solid Cactus come in.

From extensive keyword research and competitive analysis to get you started, to the day-to-day management of your PPC campaigns, to continually analyzing conversion data, the Solid Cactus PPC team maximizes your ad spend to attract targeted, qualified traffic– and increase your ROI. Save time and money by partnering with Solid Cactus for your PPC management.

Learn more below.

Our Services

No matter what your ad spend, we’ll help you maximize it. With our fully-managed PPC service, you are partnered with a dedicated PPC specialist who will build your accounts and perform the day-to-day management. We send interested customers to your site with custom ads and targeted keywords on Google, Yahoo! and MSN. Solid Cactus uses a variety of keyword research and PPC tools to help bring your account to it’s full potential. After our initial setup and testing period, we will continue to optimize bids, add keywords and test ad text on an ongoing basis.

The Solid Cactus PPC team will also analyze your site and make suggestions on potential PPC landing pages and additional PPC programs (such as Ask, business.com, etc) where appropriate. Clients always have full access to their PPC accounts and will receive weekly updates plus monthly reports that track the progress of their marketing efforts.

PPC Services

eCommerce business owners wear many hats and because of that, some of those hats aren’t worn as often as they should. Save valuable time and energy by partnering with a firm that knows PPC inside out. Pay-Per-Click campaigns need constant tweaking to continue to be successful. Leave your ad spend in the hands of experts that specialize solely in PPC.

  • Qualified — The learning curve in search engine marketing can be high, but if PhDs were awarded in the territory, we’d have doctors in the house. Solid Cactus is an Adwords Qualified Company and our Internet Marketing specialists are Google Analytics Authorized Consultants, Yahoo! Search Engine Ambassadors and MSN adExcellence members.
  • Knowledgeable — In addition to being certified by the three primary search engines, our Pay-Per-Click account management team is savvy with second tier engines. Our seasoned PPC specialists keep up with industry trends by attending conferences, seminars and summits and in fact, several skilled team members have presented at industry events. Continuing the education trend, the team keeps in tune with valuable resources like Internet marketing books, blogs, newsletters and trade magazines.
  • Personal — Solid Cactus PPC management clients are partnered with a dedicated specialist who gets to know you and your business personally. That working relationship sets Solid Cactus apart from other agencies who may– gasp- outsource. Specialists speak with clients weekly, provide detailed monthly reporting and are there whenever clients need. PPC specialists at Solid Cactus think long term for clients, developing marketing strategies and growth plans.
  • Transparent — Solid Cactus PPC clients maintain full access to their accounts. You can see what is happening in your accounts at all times.


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