Email

Targeted. Personal. Cost-effective. Email marketing has a higher return than any other form of Internet marketing: you are reaching out to people who’ve already expressed an interest in your brand. However, there’s more to a successful e-mail marketing campaign than whipping up some quick sales copy and hitting send. There are best practices, regulatory compliance, and branding to consider. And what about after the e-mail is sent? How is the success of a campaign measured? Solid Cactus offers full-service e-mail marketing management solutions complete with everything from creatives to analytics. You’ve got the captive audience. Now increase your open- and click-through rate (and revenue!) by partnering with a firm who can take your e-mail marketing to the next level.

Our Services
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E-mail Marketing E-mail marketing is an effective tool to drive new and repeat business to your store. Well-executed campaigns keep your brand top-of-mind by delivering targeted messages to in-boxes of people already familiar with you. Our managed email marketing services include the following:

  • Consultation & Set-up – First things first, you need a clean e-mail list. The e-mail marketing specialists at Solid Cactus will import and cleanse your present mailing list. Then, you’ll receive a personal consultation to discuss industry best practices and outline a strategic plan for your first e-mail blast.
  • Professional Design & Content – The highest-converting email marketing messages contain a careful balance of graphics and content. Our award-winning designers will create a visually-appealing design that matches your existing branding; meanwhile, our skilled marketing writers produce sizzling copy and subject lines to communicate your promotional message. The words and visuals work in tandem to ultimately lead to an open, a click-through– and a sale. Our solutions offer varying levels of e-mail template customization to meet your specific needs.
  • Monitor & Analysis – Thanks to robust analytics programs, there is so much data available when it comes e-mail marketing; we’ll help you make sense of it. Your dedicated specialist will review and analyze the numbers after each send and use that data to develop a strategy for the next campaign.

Your Team
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The highly-trained email marketing specialists at Solid Cactus are committed to the success of their clients. They understand the mix between the technology side of things (to make sure e-mails do not end up in SPAM-Land) and the creative side (to write and design compelling messages that convert). By adhering to industry best practices, keeping in close contact with clients, and having access to high-end resources, the Solid Cactus e-mail marketing team is able to create compliant, successful campaigns


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