Conversions

Ever get the feeling something is just not right, but you can’t pin point exactly what it is?

If you have steady traffic to your site, but aren’t satisfied with your conversion rate, your store may need some work. On the flip side, if you have a shiny, new eCommerce site up to speed with best practices but aren’t happy with your traffic or rankings, your search engine optimization could use some tweaking.

Even if things are well, remember that no matter how successful your business, it’s important to continually evaluate your strengths and weaknesses. An unbiased, professional evaluation from Solid Cactus helps optimize your site’s performance and maximize your earning potential.

If you’ve wondered how you stack up against your competition, our conversion optimization services take a close look at your direct competitors, too.

Website Evaluations

Think of a website evaluation as an annual check-up for your eCommerce site: You come to us with a few symptoms, we diagnose them and provide a prescription for change. A Solid Cactus site evaluation grades your eCommerce site on how well it performs, and makes recommendations for improvement. A store development professional will thoroughly review your eCommerce site, as well as your top three competitors. The deliverable is a detailed, comprehensive report showing you the positive and negative aspects of your store.

Website EvaluationsWe grade the following (as well as many subcategories) on a 1-5 scale:

  • Customer Confidence
  • Value Proposition
  • Navigation
  • Layout
  • Sales and Promotions
  • Average Order Value (AOV)
  • Repeat Business

After your site evaluation, a store development specialist will schedule a follow-up up call to personally discuss the above findings, answer questions, and make recommendations.

SEO Evaluation

Our comprehensive SEO evaluation investigates strengths and weaknesses of your present strategies– and compares them to your competition’s efforts. You receive a detailed report containing the metrics listed below and a post-call with an SEO specialist, who will discuss the findings and provide solutions, suggestions, and even prioritize areas of improvement.
SEO Evaluation
On-Site SEO Metrics

  • Keyword Research
  • SEO Content Tutorial
  • Homepage Content
  • Section Page Content
  • Duplicate Content
  • Meta Tags

Domain Strength

  • Domain Name
  • Domain Age
  • Indexed Pages

Off-Site SEO Metrics

  • Link Building
  • Incoming Links
  • PageRank


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