Extensive work is involved in setting up and maintaining an affiliate marketing program. Solid Cactus’ affiliate management team specializes in just that, and provides the following:
Account Setup – Solid Cactus affiliate marketing specialists spend quality time on the ground level to make sure your strategy is in place:
-Competitive Analysis – our goal-oriented specialists perform thorough competitive landscaping and plan an initial strategy.
-Establishing Program Terms- we’ll help you create an enticing program appealing to publishers, while minding your cost-per-acquisition (CPA).
-Banner Design & Ad Copy – using industry best practices, our affiliate marketing specialists develop the creatives your valued publishers need to advertise your products.
Publisher Recruitment – you can’t have a successful affiliate program without quality, reputable publishers that fit your target demographic. Solid Cactus does the legwork for you by constantly recruiting new publishers (content sites, search engines, etc.) and continues to nurture those relationships.
Program Maintenance – keeping campaigns fresh, creatives up-to-date and offering special incentives is key to the success of your affiliate marketing efforts. Our affiliate management specialists constantly look for ways to optimize your affiliate program.
Monitoring & Analysis – our affiliate marketing specialists monitor your account daily and provide detailed performance reports weekly and monthly. This data is used to determine trends or find new opportunities.
The affiliate marketing specialists at Solid Cactus are innovative, creative, forward thinking and analytical. So not only does the team deliver top-notch marketing materials, but also a solid strategy for implementation. Our specialists build close working relationships with both their clients and publishers. In fact, this personal approach allowed our specialists to establish relationships with top performing affiliates (or Super Affiliates) who continue to drive traffic to our client’s stores. The innovative team takes a consultative approach by recommending other marketing options to supplement affiliate marketing efforts.
Network Relations – because Solid Cactus has relationships with top affiliate networks, we can offer our affiliate management clients discounts on standard costs, such as implementation fees. Having your program on these enterprise-level networks builds trusts with publishers, allows for more exposure and simplifies the management with advanced tools like real-time tracking capabilities and automated payment options.
