About Internet Marketing Services | Solid Cactus Internet Marketing

About Us

Solid Cactus stands out from other developers for many reasons, but the distinction for which we’re most proud is that we were successful eCommerce store owners first. Pioneers, if you will.

In 1994, our founders Scott Sanfilippo and Joe Palko launched one of the earliest online stores, TheFerretStore.com. The business quickly gained traction and moved out of closet and into a warehouse, ultimately expanding into a multi-brand company with over two dozen pet websites. Being successful eCommerce business owners laid the foundation for branching off into web design firm, Solid Cactus, in 2001. Solid Cactus expanded into a total eCommerce solutions provider, adding call center services, order management, shipping solutions, and Internet marketing to our suite of services. In 2009 Solid Cactus was acquired by Web.com (NASDAQ:WWWW), a leading provider of online marketing for small businesses.

The Internet marketing division boasts one of the largest and most versatile teams at Solid Cactus offering a menu of marketing strategies: Affiliate Marketing, Analytics Consulting, Conversion Optimization, Email Marketing, Feed Management (CSEs), Pay-Per-Click, Search Engine Optimization and Social Media Optimization. With virtually no turnover in the department, our team members are seasoned veterans in their area of specialty. The success of the Solid Cactus Internet marketing department is no doubt fueled by the personal, creative, and analytical approach to account management.

A highly recognized Internet marketing firm, Solid Cactus is a Google Adwords Certified Company and a Google Analytics Authorized Consultant and has received numerous awards and honors.

Operations

Contact Solid Cactus

Joe Palko, General Manager & Co-Founder, Solid Cactus Joe Palko has decades of experience in business management. He added entrepreneur to his credit in 1994 as co-founder of Solid Cactus and its original parent company, TheFerretStore.com. Simply put, Joe is an ecommerce pioneer. Combining his background in management, his industry expertise, and his employee-centric approach, Joe motivates and leads the Solid Cactus team while overseeing the company’s business relations.

Scott Sanfilippo, Co-Founder, Solid Cactus Considered one of the pioneers of eCommerce, Scott Sanfilippo started his first online store with Joe Palko in 1994, TheFerretStore.com. Scott’s knowledge and experience in eCommerce and branding has gained him national recognition and exposure in such publications as Inc. Magazine, Entrepreneur, USA Today, Internet Retailer, Wall Street Journal and more. Scott is the recipient of several awards including “Top 40 Under Forty” (2008 Times Leader), “Person of the Year” nominee (2007 Wilkes-Barre Citizens Voice), “Top 20 Under 40″ (2006 NEPA Business Journal), “Young Millionaire” (2005 Entrepreneur Magazine) and most recently the “Entrepreneurial Achievement Award (2009) from Ben Franklin Technology Partners. Scott has managed 39 eCommerce stores and has successfully led Solid Cactus until its acquisition by Web.com in April 2009. Today, Scott is Sr. Marketing Consultant for Web.com eCommerce where his experience and guidance is used to extensively promote Solid Cactus and other eCommerce initiatives within the organization. Follow Scott on these popular Social Networking sites: Facebook Twitter LinkedIn Solid Cactus Blog Personal Blog

Miguel Younger, Vice President of Operations, Solid Cactus Miguel Younger’s background in design led him to Solid Cactus; however, he quickly advanced into various leadership roles, including traffic manager and general manager of store development. Today, as vice president of operations, Miguel is able to combine his creative side with his communication and analytical skills. He is responsible for the day-to-day operations at Solid Cactus, ensuring each team is achieving both company and client goals, while maintaining the highest industry standards.

IM Supervisors

Contact Solid Cactus

Alicia Magda Supervisor, SEO Alicia leads the innovative Solid Cactus SEO team with several years of hands-on SEO experience behind her. Alicia motivates her team to embrace both the latest SEO techniques and always utilize tried and true SEO tactics. She encourages the SEO team to identify and adapt to emerging marketing opportunities, such as the growing emphasis on social media optimization. SEO and social media strategies are continually changing, and Alicia and her team have the experience and skills to provide their SEO and social media clients with lucrative campaigns and measurable results.

Jean Lloyd Supervisor, PPC Jean has seen the Solid Cactus PPC team grow from the ground up over the past 3 years, and she uses her hands on PPC experience to keep the team operating at the cutting edge. After coming on board as a technical writer, Jean moved up to a PPC specialist before becoming supervisor of the PPC department. She works with her team to develop client strategies and encourages them to constantly educate themselves on the latest search engine trends and tools so they can bring their very best to their clients every day.

Michelle Pushefski Supervisor, Affiliate Marketing Michelle’s career with Solid Cactus began over four years ago as a sales engineer. She now leads the affiliate management department, assisting clients in establishing new affiliate programs, migrating across networks, and overall development. Michelle emphasizes a focus on providing clients with the highest level of service, while strategically growing merchant affiliate programs. She believes strongly that affiliate marketing can be an integral part of a merchant’s marketing arsenal, when properly executed and combined with strong PPC, SEO, and email efforts.